The web is not a sparkly new technology any more, yet many advertisers still don’t understand how to achieve successful results with this still-evolving platform. Too many marketers attempt strategies on the Internet that work [Read More]
You may find creating a successful online advertising program to be a confusing proposition. And you’re not alone. In fact, many businesses large and small continue to look for ways to improve the return on [Read More]
Internet search engines are like a great PR firm: they can make your business look awfully good. But to achieve a top ranking on Google, for example, you must understand how to optimize your Web. [Read More]
FuelNet presents a case study on how one growing business improved its visibility on the search engines to boost the ROI of its Internet advertising. [Read More]
Even after a decade’s worth of experimentation, online advertising continues to befuddle many marketers and business owners. To help clear up the confusion, Joe Plummer, chief research officer of the Advertising Research Foundation (ARF) and [Read More]
Traditional phone companies pioneered the directory concept, but it is now used by businesses in many industries to reach a target market, including specific ethnic and demographic groups and neighborhoods. There are now thousands of [Read More]
Even after a decade’s worth of experimentation, online advertising continues to befuddle many marketers and business owners. [Read More]
Digital video brings sight, sound, and motion to the Internet experience. Thanks to high-speed Internet access and video compression techniques, the use of digital video is now widespread and increasingly popular among consumers who frequent [Read More]
A blog, or web log, is an easily updatable Web tool. Consumers use them as online personal diaries. Companies are learning to leverage this casual communication process to provide constant updates to interested consumers and [Read More]
With online search established as a shopping tool, SEO has become a core strategic communication tactic for any business with an Internet presence. As much as 80 percent of Web traffic now starts at a [Read More]
