Given that many consumers have less disposable income than they did a year ago and are increasingly shopping on the Web, incorporating free shipping into an online customer acquisition and retention program is a great [Read More]
There is one thing every business professional, whatever industry they’re in, should be certain about: the more trust you share with someone, the more powerful the relationship. Many businesses, unfortunately, fail to think about the [Read More]
FuelNet presents a case study on how one smart growing business improved its customer retention and acquisition efforts through a recognition and rewards program for both staff and customers.
PROBLEM: Salon owner LeeAnne Sullivan doesn’t sell [Read More]
One result of the economic downturn is that many experts see customer loyalty falling by the wayside as consumers strive to squeeze the most out of their scarce cash. A big challenge for businesses is [Read More]
“I Googled it.” These three words have single-handedly transformed the way customers buy across every industry and sector. The ability to compare prices and products via Internet search engines, coupled with our insatiable desire for [Read More]
It’s one thing to excel at what you do, and quite another to get the word out. [Read More]
Growing businesses must pay close attention to their business development plan, especially in a stumbling economy, because everyone still needs products and services. The key to coming out on top is paying close attention to [Read More]
How many roads can a man walk down? Ben Cohen seems determined to find out. He’s been a college dropout, teacher of troubled kids, cofounder and CEO of Ben & Jerry’s, and now president and [Read More]
Reaching the female consumer is an art form that brands such as Starbucks, Neiman Marcus, and Target have mastered. And because of it, they’ve reaped category leadership, sales, and even a cultish customer loyalty.
Unfortunately, a [Read More]
Every day, customers fire employees by taking their money elsewhere. It is that money, after all, that pays for employee salaries, vacations, 401(k)s, rental cars, and everything else, says best–selling author Jeffrey Fox, founder of [Read More]
