In trying economic times, it’s more important than ever to maintain a close bond with your customers. But depending on the industry and the market, excellent customer service can mean something different at every company. [Read More]
It used to be that marketing was a pretty simple game: throw enough money at an advertising campaign, and if the product delivered on its promise, increased sales would exceed the costs of generating the [Read More]
Your brand identity is what your customer sees every time they interact with your business. That identity includes your logo, colors, tagline, and the details of your product or service. Building a strong brand identity [Read More]
Have you ever seen a company logo with so many design elements competing for your attention that you didn’t know what to look at or what it meant? A logo is all about representing your [Read More]
Customer loyalty can be a huge boon to your business success. But building strong customer loyalty takes time and a very consistent effort on your part. If you aren’t ready for a customer loyalty program [Read More]
The Blair Witch Project made $248 million on a paltry $35,000 production budget. How? The movie incited gossip by marketing a myth online, and it worked to perfection. By the same token, your growing business [Read More]
You’d never let someone spray-paint something negative about your business on the sidewalk outside the front door. So why would you turn a cheek to harmful content on the Internet? By not keeping a careful [Read More]
A new survey by Forbes Insights of more than 300 woman-owned small businesses, sponsored by Key4Women, found that less than 40 percent of respondents were using any kind of social media outreach as a customer [Read More]
A full-on brand-building project is a big deal, not something to enter into on a whim. It requires a commitment — potentially a significant one — of money, time, and that most precious commodity, faith. [Read More]
Marketing used to be fairly straightforward: Throw money at advertising to influence people to buy your products and services. If your campaign was decent, the resulting sales outweighed the cost of advertising. If your campaign [Read More]
