Although scores of businesses wounded or simply frightened by the economic downturn have slashed their marketing budgets, press releases remain a critical component of any brand-building effort. “Smart business leaders are not retreating to their [Read More]
Faced with a challenging economy, growing companies have to work even harder and smarter on their brand-building efforts to attract customers and prospects. According to Glenn Geisendorfer, cofounder and creative director of Seattle-based Platform, Inc., [Read More]
A brand-building effort is not something to take lightly. It requires a commitment of money, time, and faith. While there are tools that can help you determine whether it’s time to rebrand, there are also [Read More]
When it comes to building brand awareness, a newsletter with valuable content can help strengthen the relationship between you and your customers. It’s also a dependable way to drive customers to your site and give [Read More]
There is one thing every business professional, whatever industry they’re in, should be certain about: the more trust you share with someone, the more powerful the relationship. Many businesses, unfortunately, fail to think about the [Read More]
Regardless of how consumers enter your Web site, there is one smart way to ensure that your brand leaves a positive impression: create unique landing pages for different audiences. Landing pages are designed specifically to [Read More]
As part of its brand-building efforts, New Jersey–based Rockn’ Joe Coffeehouse and Bistro distributes free VIP cards to local business owners, which gets them a discount on a cup of coffee. “When their customers see [Read More]
A crisp new dress shirt is not going to make you stand out on a busy intersection in Manhattan — you’re just another face in the crowd. The same can be said for a growing [Read More]
FuelNet presents a case study on how one smart growing business, in an effort to boost its brand identity and inspire customer loyalty, improved its waiting-room experience. [Read More]
Web sites don’t last forever. Even if your site is optimized for the current vision of your business, you can’t accurately account for the future. Eventually, you’ll have to make some changes as part of [Read More]
