You’d never let someone spray-paint something negative about your business on the sidewalk outside the front door. So why would you turn a cheek to harmful content on the Internet? By not keeping a careful [Read More]

A full-on brand-building project is a big deal, not something to enter into on a whim. It requires a commitment — potentially a significant one — of money, time, and that most precious commodity, faith. [Read More]

Marketing used to be fairly straightforward: Throw money at advertising to influence people to buy your products and services. If your campaign was decent, the resulting sales outweighed the cost of advertising. If your campaign [Read More]

Brand building is just as important for small companies as it is for large corporations. Discover the 5 pillars of savvy brand building. [Read More]

Brenda Bence, author of How You Are Like Shampoo, offers these four tips for boosting your personal brand strategy. [Read More]

Internet brand building is a key first step to developing a profitable business. If you take all the time necessary to get your brand-building strategy right, you’ll ensure successful sales and marketing efforts, too. Keeping [Read More]

Here are five tips for generating publicity for your business and building customer loyalty for a brand. [Read More]

Offering genuinely valuable information is one of the best ways to strengthen bonds with existing customers and reach out to new ones. Here are five strategic ways to do it. [Read More]

With marketing and advertising expenditures down significantly in the wake of the poor economy, many growing businesses are looking for budget-friendly ways to get their business noticed and reach their target audience as part of [Read More]

When asked what they do for a living, most people state their job title: “I’m the president of a bank.” “I’m a consultant.” “I’m a professional speaker.” So what? The same can be said for [Read More]