It used to be that marketing was a pretty simple game: throw enough money at an advertising campaign, and if the product delivered on its promise, increased sales would exceed the costs of generating the [Read More]
The Blair Witch Project made $248 million on a paltry $35,000 production budget. How? The movie incited gossip by marketing a myth online, and it worked to perfection. By the same token, your growing business [Read More]
You’d never let someone spray-paint something negative about your business on the sidewalk outside the front door. So why would you turn a cheek to harmful content on the Internet? By not keeping a careful [Read More]
A full-on brand-building project is a big deal, not something to enter into on a whim. It requires a commitment — potentially a significant one — of money, time, and that most precious commodity, faith. [Read More]
It’s easy for small businesses to feel like their brand-building strategy is at a disadvantage to those produced by global companies, but expensive campaigns aren’t necessarily better. Here are three ways to benefit from being [Read More]
Defining your company’s brand enables you to present the most important facts about your business in a compelling way, helping you to better connect with your target customers. But that’s certainly easier said than done, [Read More]
What makes a brand-building campaign unsuccessful? More often than not it’s a lack of strategic planning, says David Tyreman, a brand strategy expert and founder of World Famous Company. For years, he has helped companies [Read More]
If you haven’t jumped on the social media marketing (SMM) bandwagon as part of your brand-building strategy because you think it’s just a fad with no real bottom-line benefit, think again. SMM is a vital [Read More]
Branding is about being specific. A strong brand identity will set your business or product apart from its competitors in consumers’ minds. Experts recommend that the following principle be implemented throughout your strategic brand-building efforts: [Read More]
Though it’s the goal of every company to create a recognizable brand identity, it’s especially important for growing businesses because they must compete against competitors large and small, says brand management expert Sara LaForest, cofounder [Read More]
