Internet brand building is a key first step to developing a profitable business. If you take all the time necessary to get your brand-building strategy right, you’ll ensure successful sales and marketing efforts, too. Keeping [Read More]

FuelNet presents a case study on how a smart brand-building campaign helped a Chicago-area hospital attract more patients with private insurance. [Read More]

Here are five tips for generating publicity for your business and building customer loyalty for a brand. [Read More]

In her book Customer Inspired Marketing: Change the Game and Become the Brand They Really Love, Aubyn Thomas reveals eight steps to make your brand-building strategy more customer-centric [Read More]

Emily Haunz, director and senior strategist for Hyperquake, offers these simple truths to help you build your brand on the internet. [Read More]

Founder of The Cult Branding Company BJ Bueno has developed a suite of key recommendations and guidelines for businesses seeking to create and establish a successful brand strategy. Here are some of them. [Read More]

Offering genuinely valuable information is one of the best ways to strengthen bonds with existing customers and reach out to new ones. Here are five strategic ways to do it. [Read More]

With marketing and advertising expenditures down significantly in the wake of the poor economy, many growing businesses are looking for budget-friendly ways to get their business noticed and reach their target audience as part of [Read More]

When asked what they do for a living, most people state their job title: “I’m the president of a bank.” “I’m a consultant.” “I’m a professional speaker.” So what? The same can be said for [Read More]

Faced with a challenging economy, growing companies have to work even harder and smarter on their brand-building efforts to attract customers and prospects. According to Glenn Geisendorfer, cofounder and creative director of Seattle-based Platform, Inc., [Read More]