It’s easy for small businesses to feel like their brand-building strategy is at a disadvantage to those produced by global companies, but expensive campaigns aren’t necessarily better. Here are three ways to benefit from being [Read More]

Defining your company’s brand enables you to present the most important facts about your business in a compelling way, helping you to better connect with your target customers. But that’s certainly easier said than done, [Read More]

What makes a brand-building campaign unsuccessful? More often than not it’s a lack of strategic planning, says David Tyreman, a brand strategy expert and founder of World Famous Company. For years, he has helped companies [Read More]

If you haven’t jumped on the social media marketing (SMM) bandwagon as part of your brand-building strategy because you think it’s just a fad with no real bottom-line benefit, think again. SMM is a vital [Read More]

Branding is about being specific. A strong brand identity will set your business or product apart from its competitors in consumers’ minds. Experts recommend that the following principle be implemented throughout your strategic brand-building efforts: [Read More]

Companies want to achieve results when embarking on a branding, marketing, and advertising campaign, especially in today’s rough economic climate. But creating the “it’ factor that draws customers in requires a highly strategic approach. The [Read More]

Internet brand building is a key first step to developing a profitable business. If you take all the time necessary to get your brand-building strategy right, you’ll ensure successful sales and marketing efforts, too. Keeping [Read More]

FuelNet presents a case study on how a smart brand-building campaign helped a Chicago-area hospital attract more patients with private insurance. [Read More]

In her book Customer Inspired Marketing: Change the Game and Become the Brand They Really Love, Aubyn Thomas reveals eight steps to make your brand-building strategy more customer-centric [Read More]

Emily Haunz, director and senior strategist for Hyperquake, offers these simple truths to help you build your brand on the internet. [Read More]