Many growing businesses choose a name that sounds great but lacks the strategy to support a solid brand within the marketplace. Choosing the wrong name can negatively affect not only a brand-building strategy, but current [Read More]

Web sites don’t last forever. Even if your site is optimized for the current vision of your business, you can’t accurately account for the future. Eventually, you’ll have to make some changes as part of [Read More]

The lack of a comprehensive internal corporate identity marketing strategy can undercut otherwise successful hiring strategies and thwart business growth. Make sure your employees know what your organization stands for and promises, so they can [Read More]

PROBLEM: Kerry Lauricella, owner of Lauricella Construction Company in New Orleans, wanted to increase his market share. But potential customers forgot his company’s name soon after his ads appeared and would often randomly choose [Read More]

Your personal “brand identity” may be preventing you and your company from reaching your full potential. So says Brenda Bence, author of How You Are Like Shampoo (howyouarelikeshampoo.com). [Read More]

Nothing matters in business more than selling. Many first-time entrepreneurs have the impression that they are doing things in a logical order when they look for the perfect office space, create their brand identity, and [Read More]

Every action you take positions your brand and defines your reputation, whether you intend it to or not. So how can a growing business proactively maintain a consistent brand identity both offline and online without [Read More]

If you look around your home or office, chances are you’ll see a product that has been influenced by Alan Siegel. Founder of the New York–based strategic branding company Siegel+Gale and author of Alan Siegel [Read More]