In order to know your customers, you need to first know your brand. Customers return to a company not because of a good product or strong advertising, but because of a consistent, enjoyable experience. Each [Read More]
Your brand identity is what your customer sees every time they interact with your business. That identity includes your logo, colors, tagline, and the details of your product or service. Building a strong brand identity [Read More]
Have you ever seen a company logo with so many design elements competing for your attention that you didn’t know what to look at or what it meant? A logo is all about representing your [Read More]
In a Fortune magazine survey, Apple stores and Tiffany & Company ranked highest in sales per square foot of retail space — up to $4,000 per foot. The best way to emulate these results is [Read More]
Marketing used to be fairly straightforward: Throw money at advertising to influence people to buy your products and services. If your campaign was decent, the resulting sales outweighed the cost of advertising. If your campaign [Read More]
Ultimately, every business — whether it’s a retail store, a service provider, an information publisher, etc. — is about selling. But as important as sales and marketing are, they are made exponentially easier when the [Read More]
Though it’s the goal of every company to create a recognizable brand identity, it’s especially important for growing businesses because they must compete against competitors large and small, says brand management expert Sara LaForest, cofounder [Read More]
Your color palette is an important aspect of your brand identity, as it contributes to your visibility, credibility, and memorability. So how do you determine the right colors so that your corporate identity sends the [Read More]
FuelNet presents a case study on how one smart business doubled sales through a comprehensive rebranding effort.
PROBLEM: Effective brand building can make a big difference for any business, but especially one that’s struggling to stand [Read More]
Have you ever come across a company logo that looked like a jumbled mess of drawings? Where there were so many elements competing for your attention that you didn’t even know where to look or [Read More]
