FuelNet presents a case study on how a smart brand-building campaign helped a Chicago-area hospital attract more patients with private insurance. [Read More]

Here are five tips for generating publicity for your business and building customer loyalty for a brand. [Read More]

In her book Customer Inspired Marketing: Change the Game and Become the Brand They Really Love, Aubyn Thomas reveals eight steps to make your brand-building strategy more customer-centric [Read More]

Emily Haunz, director and senior strategist for Hyperquake, offers these simple truths to help you build your brand on the internet. [Read More]

Founder of The Cult Branding Company BJ Bueno has developed a suite of key recommendations and guidelines for businesses seeking to create and establish a successful brand strategy. Here are some of them. [Read More]

Offering genuinely valuable information is one of the best ways to strengthen bonds with existing customers and reach out to new ones. Here are five strategic ways to do it. [Read More]

When asked what they do for a living, most people state their job title: “I’m the president of a bank.” “I’m a consultant.” “I’m a professional speaker.” So what? The same can be said for [Read More]

Faced with a challenging economy, growing companies have to work even harder and smarter on their brand-building efforts to attract customers and prospects. According to Glenn Geisendorfer, cofounder and creative director of Seattle-based Platform, Inc., [Read More]

You may already know that defining and communicating your unique personal brand on the job is a powerful way to further your career. But have you ever thought about the connection between your personal brand [Read More]

Most business owners are aware they need a mission as part of a brand-building strategy, but having one doesn’t guarantee success. In fact, many mission statements have been wordsmithed by marketing departments and vetted by [Read More]