It used to be that marketing was a pretty simple game: throw enough money at an advertising campaign, and if the product delivered on its promise, increased sales would exceed the costs of generating the [Read More]

The Blair Witch Project made $248 million on a paltry $35,000 production budget. How? The movie incited gossip by marketing a myth online, and it worked to perfection. By the same token, your growing business [Read More]

You’d never let someone spray-paint something negative about your business on the sidewalk outside the front door. So why would you turn a cheek to harmful content on the Internet? By not keeping a careful [Read More]

Marketing used to be fairly straightforward: Throw money at advertising to influence people to buy your products and services. If your campaign was decent, the resulting sales outweighed the cost of advertising. If your campaign [Read More]

Defining your company’s brand enables you to present the most important facts about your business in a compelling way, helping you to better connect with your target customers. But that’s certainly easier said than done, [Read More]

What makes a brand-building campaign unsuccessful? More often than not it’s a lack of strategic planning, says David Tyreman, a brand strategy expert and founder of World Famous Company. For years, he has helped companies [Read More]

Branding is about being specific. A strong brand identity will set your business or product apart from its competitors in consumers’ minds. Experts recommend that the following principle be implemented throughout your strategic brand-building efforts: [Read More]

Companies want to achieve results when embarking on a branding, marketing, and advertising campaign, especially in today’s rough economic climate. But creating the “it’ factor that draws customers in requires a highly strategic approach. The [Read More]

Brand building is just as important for small companies as it is for large corporations. Discover the 5 pillars of savvy brand building. [Read More]

Brenda Bence, author of How You Are Like Shampoo, offers these four tips for boosting your personal brand strategy. [Read More]