FuelNet presents a case study on how one smart owner of a growing business boosted his company’s search engine rankings — and its customer base — by investing in a search engine optimization copywriting course.
PROBLEM: [Read More]
When running any type of pay-per-click (PPC) online advertising campaign, most business professionals spend a lot of time planning their keywords. They know what phrases customers use to find them, and they make sure their [Read More]
Many growing businesses are placing increasing emphasis on Internet advertising because of its unprecedented potential for cost-effective lead generation. Of the many online advertising tactics now being embraced by marketers, search engine optimization (SEO) holds [Read More]
Social networking is all the rage in Internet marketing/online advertising, but the importance of building strong customers relationships is often forgotten. Business relationship and Internet advertising expert Drew Gerber, CEO of PitchRate.com, recommends that individuals [Read More]
PROBLEM: For Rich Schott, owner of Chesapeake Bay Sport Fishing in Annapolis, Md. (chesapeakebaysportfishing.com), there had to be more effective target advertising techniques for his charter boat business than [Read More]
When it comes to Internet advertising, the reasons why some ads are more effective than others remains somewhat of a mystery. Debra Harrsch, CEO of Brandwidth [Read More]
Even after a decade’s worth of experimentation, online advertising continues to befuddle many marketers and business owners. To help clear up the confusion, Joe Plummer, chief research officer of the Advertising Research Foundation (ARF) and [Read More]
Traditional phone companies pioneered the directory concept, but it is now used by businesses in many industries to reach a target market, including specific ethnic and demographic groups and neighborhoods. There are now thousands of [Read More]
Even after a decade’s worth of experimentation, online advertising continues to befuddle many marketers and business owners. [Read More]
When it comes to niche marketing, don’t focus solely on search engines to bring customers to your Web site. You want information about your site to appear any place on the Internet where a large [Read More]
