Letting your good manners show isn’t only for face-to-face meetings with customers. You should take advantage of every opportunity to show your appreciation, especially as part of an email marketing strategy, says Steve Adams, vice president of marketing for Protus, a provider of Software-as-a-Service (SaaS) communication tools for growing businesses and enterprise organizations.

Sending thank you messages is a great way to get closer to your customers, Adams notes, because you can use the opportunity to ask them for more information about their interests and preferences. That will help ensure your opt-in email marketing communications are always relevant. Here are three of the best times to send customers thank you email messages:

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1. Upon signing up for a permission-based email marketing newsletter. Take advantage of the opportunity to set expectations by reminding new subscribers about your email frequency and the type of information and promotions they’ll be getting from you.

2. After purchases. Let your customers know how much you appreciate their business. This can make a huge difference in how they view your business and your brand, and it’s a sure way to turn a one-time buyer into a repeat customer. You can also ask for feedback and offer additional promotions or product suggestions based on the purchases they’ve made.

3. Holidays, birthdays, and anniversaries. Recognizing customers on the anniversary of when they first became a customer or made a purchase can go a long way toward strengthening the relationship. It’s a personal touch your customers will appreciate, as well as an opportunity to encourage future purchases. Offer a discount promotion, coupon, or voucher on their next purchase.

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