Emails are an extension of how you present yourself. Professionals must be especially careful in this economy not to do anything that could cause employers or customers to question their competence or judgment. That means paying close attention when launching a permission-based email marketing campaign or sending a personal email. Megan Slabinski, executive director of the Creative Group, offers these tips to avoid costly email errors:

How can you get better results from your opt-in email marketing program without breaking the bank? Learn the secrets by downloading your free copy of Email Marketing Tips to Increase Your ROI without cost or obligation.

• Regularly update your site’s FAQ page. Let the person know when they can expect to hear back from you. Then, compose the email when you’re free from distractions.

• Type the address in last. When writing a confidential message, wait until it’s complete before carefully selecting the recipients. This will help you avoid sending out an incomplete thought or selecting the wrong recipients.

• Use a real computer. If it’s an important message, wait until you’re in the office or have a moment to take out your laptop. The small screens on smartphones can make it difficult to spot errors, and those handheld devices don’t always have grammar and spell-check.

• If you’re seething, hold off on hitting “send.” Give yourself some time to cool down before responding. If it’s a real issue, it may be better to meet in person anyway.

Permalink: http://www.stepbystepmarketing.com/?p=5914