Completely Satisfied Customers

Secrets to get customers to stick with you

February 26, 2010
Edited by: Ken Beaulieu in: Customer Service Tips

Countless studies show that satisfied customers will defect in a heartbeat if they think they can get a better deal somewhere else. In today’s marketplace, you have to create completely satisfied customers whose loyalty can’t be swayed by the competition. Joe Calloway, a partner at Engage Consulting Group, offers these tips for better customer service:

Learn more by downloading your free copy of Better Than Good: Customer Service Tips That Boost Profits without cost or obligation.

Take a big picture approach. Demonstrate how your product or service can help customers accomplish their long-term goals.
Be a source of intelligence. Dedicate yourself to finding new information and insights that can help your customers succeed.
Know who the customer is today, not yesterday. Your customers constantly change. You have to know how to serve your customers’ current needs, not their needs from a week or a month ago.
Point out what an incredible deal they’re getting. How are you providing value to your customers that goes above and beyond the expected? Let them know.
Make it the first six weeks again. The first six weeks of any relationship are magical. Everyone loves everyone. Gestures of appreciation are made on a regular basis. Then it starts to get old. Go back to those first six weeks. Make it magical again.
Make them tell you how to be better. Don’t ask your customers if they’re happy. Ask them how you can improve your customer service standards. They will appreciate the gesture, and you will gain some information that can lock in loyalty.
Have a face-to-face “thank you” session. Don’t discount the significance of expressing appreciation to your customers. Tell them in person how much you appreciate their business. It could prove to be your best insurance against defection to a competitor.

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Tags: benefits of good customer service, customer service standards, excellent customer service standards, good customer service, great customer service tips, keys to good customer service, tips for better customer service, tips for good customer service, tips on good customer service

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Small Business News for March 3, 2010 | Small Business Trends
March 4th, 2010 at 12:24 am

[...] What if there were a simple and complete guide on how to keep your customers happy? You’re in … Ken Beaulieu has seven tips that should keep customers and clients sticking to you like glue. FuelNet.com [...]

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