The Content Marketing Playbook, a free downloadable report from the Content Marketing Institute, offers 42 ways to connect with customers by using content that you deliver on your website, your blog and in other digital contact points. I’d urge you to invest some time reviewing the report. But before you do, let me share some of the “best practices” that I found in this report:

---

Engagement is more than just a marketing buzzword — it’s the critical component to the success of every marketing endeavor you launch. Ensure that your next campaign produces great results by downloading your free copy of 5 Effective Marketing Tips to Engage Your Customers without cost or obligation.

---

• In your blogs, remember that even negative comments offer the opportunity to build good customer relations.

• Write the case studies that you put on your website using a three-part structure that describes: challenge, solution, and results.

• In your email newsletters, don’t forget to promote your Webinars, eBooks, white papers, and live events.

• If you write articles for newspapers, maximize their impact by producing a series of them, not just one.

• As you plan and publish Ebooks, plot out your distribution strategy early so you will know how to get them into the hands of your readers.

• The customer testimonials on your website should not be general statements of enthusiasm for you, but include the specifics of why, how, and what you accomplished for customers.

• Don’t overlook the power of white papers to position you and your company as a “thought leader.”

Permalink: http://www.stepbystepmarketing.com/?p=11323