Last month, Federal Trade Commission (FTC) chairman Jon Leibowitz told the Senate Commerce Committee that the FTC is considering formulating a “do not track” list for online advertising, similar to the “do not call” list [Read More]

In order to know your customers, you need to first know your brand. Customers return to a company not because of a good product or strong advertising, but because of a consistent, enjoyable experience. Each [Read More]

The leading skin care and cosmetics companies have begun making products tailored to teenagers’ needs, like affordable versions of hair care products associated with celebrities. For example, J.Lo recently endorsed a new line of skin [Read More]

Customer satisfaction leads to customer loyalty, and customer loyalty is the key to regular profits and a growing business. Loyal customers not only shop with you again and again, they also bring in their friends [Read More]

When scientists delved into what shapes our world, they kept breaking it down into smaller and smaller parts, ending with the atom, the smallest most indivisible building block of all matter. [Read More]

When segmenting your potential market, you must discover what segment will be profitable. An attractive segment may be difficult to measure or even difficult to reach, but when you apply these four keys, your chance [Read More]

The web is not a sparkly new technology any more, yet many advertisers still don’t understand how to achieve successful results with this still-evolving platform. Too many marketers attempt strategies on the Internet that work [Read More]

Do you know exactly what types of prospects and customers you have? Well, they can come in many different forms, depending on what stage of the buying process they”re in. Take some time to analyze [Read More]

So you’ve done your homework. You’ve scoured the Internet, talked to your customers, visited your competitors’ stores and websites, and recorded their advertising and marketing strategies and habits. Your research is done, but now what? [Read More]

If your business requires you to make presentations to customers or prospects, it’s wise to work at improving your skills. Many factors impact the ultimate decision whether to choose your business or keep looking for [Read More]