Strategic Communication

If your business requires you to make presentations to customers or prospects, it’s wise to work at improving your skills. Many factors impact the ultimate decision whether to choose your business or keep looking for [Read More]

We are living in what some call the technoworld. iPods, iPads, iPhones, and other high-tech gadgets and gizmos are becoming all the rage with consumers, customers, and employees. But creating a strategic marketing communication plan [Read More]

Welcome to our newly branded and revised Web site, StepByStepMarketing.com. While you will continue to get great daily tips on branding, sales and marketing, and customer service, we have made some great new enhancements to [Read More]

Zappos CEO Tony Hsieh risked everything to get his business off the ground, but that kind of sacrifice not only fostered a sense of community within the company, but also led to employee and customer [Read More]

Putting together a presentation for a supervisor, potential customer, or even colleagues can add stress to an already hectic day. According to Joanne G. Linowes, author of The Savvy Presenter, it’s important to get your [Read More]

It may seem like a stretch, but little changes in how you communicate can result in instantaneous and dramatic improvements in behavior, performance, customer service, branding, and profits. So says Stacey Hanke, a Chicago-based strategic [Read More]

Businesses with a culture of openness and free-flowing information fare better in challenging economic times, says Quint Studer, author of Straight A Leadership: Alignment, Action, Accountability. That’s because employees feel more connected to the big [Read More]

When it comes to strategic communications, it’s not just about getting attention, but about getting through to your target audience. According to Stacey Hanke, a Chicago based management consultant and author of the new book [Read More]

If you’re ambitious and creative, and believe in the theory that hard work pays dividends, you can harness a form of social media that puts the real power of the information age at your fingertips: [Read More]

Rhonda R. Savage, DDS, CEO for Linda L. Miles and Associates, offers these three strategic communication tips to facilitate accountability and build trust in your organization. [Read More]