Online Advertising Tips

FuelNet presents a case study on how one smart owner of a growing business boosted his company’s search engine rankings — and its customer base — by investing in a search engine optimization copywriting course.

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When running any type of pay-per-click (PPC) online advertising campaign, most business professionals spend a lot of time planning their keywords. They know what phrases customers use to find them, and they make sure their [Read More]

Many growing businesses are placing increasing emphasis on Internet advertising because of its unprecedented potential for cost-effective lead generation. Of the many online advertising tactics now being embraced by marketers, search engine optimization (SEO) holds [Read More]

Social networking is all the rage in Internet marketing/online advertising, but the importance of building strong customers relationships is often forgotten. Business relationship and Internet advertising expert Drew Gerber, CEO of PitchRate.com, recommends that individuals [Read More]

Using rich-media banners to give prospects a greater understanding of your product or service prior to click-through is one surefire way to boost the impact of an online ad in today’s challenging economy. Banners can [Read More]

One simple fact of marketing is that the Internet is a much different playing field than traditional advertising channels like newspapers and television. According to a study by Webvisible and Nielsen Online, only 9 percent [Read More]

To most owners of growing businesses, even those who embrace Web site advertising, search engine marketing (SEM) holds all the appeal of a root canal without Novocain. A new study by the Microsoft Advertising adCenter [Read More]

Thanks to high-speed Internet access and video compression techniques, the use of digital video is now widespread, and increasingly popular among consumers who frequent YouTube and other user-generated content sites. For advertisers, digital video brings [Read More]

Social networking and social media marketing are the hottest new tools in the business promotion armamentarium. [Read More]

While the mission of a Web site is to provide a wide range of information and services, a microsite has a more focused mission. It may be devoted entirely to one marketing campaign or one [Read More]