April 24, 2012
Edited by: Diana Pohly in: Online Advertising Tips
“The Web offers a great opportunity for local businesses to acquire new customers,” Michael Koploy writes on his Software Advice blog. He also offers a checklist of steps that small [Read More]
April 16, 2012
Edited by: Diana Pohly in: Online Advertising Tips
When designing websites or marketing emails, many companies today seem to think it is permissible to “borrow” images or text from other websites. And the fact is, it’s just not safe. Here [Read More]
March 14, 2012
Edited by: Diana Pohly in: Online Advertising Tips
Everyone seems to be talking about niche marketing these days. If you identify your core customers, then “dig down” to define significant sub-groups and advertise directly to them on the right media, [Read More]
February 20, 2012
Edited by: Diana Pohly in: Online Advertising Tips
A recent post written by Amanda Maksymiw for the Content Marketing Institute Blog offers some smart strategies for using articles, videos, white papers, and other company-generated content to build [Read More]
February 17, 2012
Edited by: Diana Pohly in: Online Advertising Tips
If you’re spending marketing dollars to place ads on other companies’ websites, here is some sobering news. According to a new survey conducted by Warc, a company [Read More]
January 23, 2012
Edited by: Diana Pohly in: Online Advertising Tips
Ronald T. Robinson is a Canadian copywriter who developed this simple structure for effective radio ads:
December 7, 2011
Edited by: Diana Pohly in: Online Advertising Tips
Business prospects really want to know what kind of experience they will have if they hire your company. In other words, what are you like to work with? [Read More]
September 22, 2011
Edited by: Diana Pohly in: Online Advertising Tips
If you’re thinking of running more Internet ads, which websites should you consider using? The short answer to that question would have to be, it depends on what you are selling [Read More]
July 27, 2011
Edited by: Ken Beaulieu in: Online Advertising Tips
A growing number of small businesses are posting informational videos on YouTube to attract and win new customers. Let’s see how three companies are putting this low-cost marketing strategy to work. [Read More]
July 15, 2011
Edited by: Ken Beaulieu in: Online Advertising Tips
As recently as March 11, 2011, Original Soundz of Troy, N.Y., didn’t even have a website. Then Vincent LaMorticello, owner of Original Soundz car audio, hired Prospect Genius, a [Read More]
Do you want the latest on Online Advertising Tips? Sign up now, and you'll be notified when new content is posted.
Please let us know how we can better serve you, what tools we can provide you so you're more successful, or the biggest challenges your business faces so we can help you. Click here to send us a quick email with your feedback.
