Integrated Marketing Communication

When looking for unique, effective ways to market your company and make it really stand out, creativity is a big advantage. Palomar Mountain Premium Spring Water just may abandon its traditional advertising after incorporating a [Read More]

You’ve had to learn a lot about running a business. Whether it’s Web development, hiring the right people, or creating a killer integrated marketing communications campaign, the skills you’ve acquired over the years now make [Read More]

Even if you’re working with a reduced budget for integrated marketing communications and PR these days, you can still maintain top-of-mind awareness for your business with some carefully planned publicity. The competition between businesses is [Read More]

Some 1.5 billion people worldwide now carry a mobile phone — more than the number who have landlines. No wonder integrated marketing professionals are so eager to call, text, and reach out to [Read More]

In a do-it-yourself integrated marketing communications and PR strategy, mistakes are likely to happen. Every mistake you can avoid will help your business stay on course. That’s especially true with media relations. If you sell [Read More]

Pam Lontos, president of Orlando-based PR/PR, offers these ideas to help you relax and make sure editors and reporters accept your articles, book you as a guest on shows, or interview you for pieces they [Read More]

It doesn’t take profound thinking to grow a business. According to pioneering online marketer Mark Joyner, simple concepts that turn steps in the purchasing process into opportunities have powered the growth of empires. [Read More]

As a business owner, you probably know how important publicity is to the success of an integrated marketing communications strategy. Unfortunately, many entrepreneurs, marketers, and public relations managers make crucial mistakes when dealing with the [Read More]

An integrated marketing communication plan is essential to any growing business. But there’s an art to creating one. Too often, companies spend precious time on developing an exhaustive report that analyzes their entire industry. The [Read More]

Developing a successful publicity campaign as part of an integrated marketing communications plan is hard work, but the rewards are worth the effort. [Read More]