Direct Mail Marketing Tips

As growing businesses rapidly gain experience and test results from Internet direct mail, they are learning more every day about what works and what doesn’t with the new medium. Bob Bly, author of Bly on [Read More]

A creative team that’s been around the block several times can save you precious time. Dollar for dollar, these creatives also give you the most for your money. And they protect you from costly mistakes [Read More]

One of the worst mistakes that direct mail marketers still make is targeting the wrong prospects. The combination of search engine optimization metrics and new direct mail marketing techniques with old-fashioned common sense leads to [Read More]

There are a number of direct mail marketing trends that bear watching this year, but here are three to keep in mind, courtesy of Crystal Uppercue, marketing manager at EU Services (euservices.com). [Read More]

Whether you’re a service provider or a retailer, a solidly constructed direct mail sales letter (or better yet, a three-letter series) can work for you over and over again, for years to come. So says [Read More]

Package planning is essential to a successful direct mail marketing campaign. Will it include a letter, sell sheet, coupon, and business reply envelope? Perhaps you’ll be using a postcard. How big? How small? What creative [Read More]

Direct mail marketing isn’t just for selling magazine subscriptions, collectibles, nutritional supplements, or Chia Pets. It’s been used to market everything from life insurance to lawn care services to restaurants — even $35 million corporate [Read More]

The true workhorse of creative direct mail marketing is the classic standard-size No. 10 envelope package. For traditional direct mail campaigns, include “teaser” copy on the outer envelope. Don’t use your envelope to sell; you [Read More]

Forty years ago, a marketer could put together a media plan for a new-product launch in a few hours. Today that’s just impossible. Markets are more fragmented, and there are far more media channels. [Read More]

The uncertainty of the current economy has everyone a bit nervous, including your boss. But as a marketing professional, you know your organization can’t stop reaching out to customers and best prospects. That’s because they’re [Read More]