Customer Retention Strategy

In trying economic times, it’s more important than ever to maintain a close bond with your customers. But depending on the industry and the market, excellent customer service can mean something different at every company. [Read More]

Customer loyalty can be a huge boon to your business success. But building strong customer loyalty takes time and a very consistent effort on your part. If you aren’t ready for a customer loyalty program [Read More]

Executive speech coach Patricia Fripp and copywriting expert David Garfinkel believe that cutting back on marketing and waiting until the economy improves is flirting with business suicide. In an economy like this, they say, [Read More]

A new survey by Forbes Insights of more than 300 woman-owned small businesses, sponsored by Key4Women, found that less than 40 percent of respondents were using any kind of social media outreach as a customer [Read More]

Gaming is not just for children and computer geeks. If your business has a loyalty marketing strategy in place, you’re really playing a game, according to Gabe Zichermann and Joselin Linder, co-authors of “Game-Based Marketing: [Read More]

You’ve heard it before and it still rings true in today’s business world: it’s less expensive to keep an existing customer than to attract a new one. In fact this old maxim may hold even [Read More]

How do you get customers to worship your brand, to go out of their way to buy from you — and only you? “When you make decisions that respect and honor customers, you will earn [Read More]

Follow these quick tips from Randi Busse, a customer retention management specialist, to show some love to your customers or clients. They’ll love you back through customer loyalty. [Read More]

Maribeth Kuzmeski, author of The Connectors: How the World’s Most Successful Businesspeople Build Relationships and Win Clients for Life, offers these tips to keep your customer retention program strong and build long-lasting customer relationships. [Read More]

There’s a saying in the business world: Customer acquisition is an investment, but profitability is built on customer retention. With the economy floundering, it’s more important than ever to keep the customers you have and [Read More]