Copywriting Tips

If you’re writing your own copy for your web site or blog or are handling the promotional copywriting for your business, it’s important to avoid some basic mistakes that make many readers cringe. It’s the [Read More]

When it comes to online copywriting, the most important part of an email is the subject line. A great subject line drives recipients to not only open your communication, but also read it. Here are [Read More]

Any business wants to stick out from the competition, especially in a media-saturated world. The problem is, much of the promotional copywriting these days is unoriginal and can even raise a red flag with prospects. [Read More]

Whether you’re writing a direct mail marketing piece, copy for your Web site, or a print advertisement, the familiar refrain in marketing is that it’s the message that matters. But more often than not, copywriting [Read More]

There’s a lot of buzz among marketers about the importance of search engine optimization copywriting. And no doubt, getting your Web site ranked highly in the major search engines is important. But your effort will [Read More]

Business-to-business copy persuades readers by giving them useful information about the products being advertised. The more facts you include in your copy, the better. Here’s a four-step procedure for getting the information you need to [Read More]

When it comes to promotional copywriting, trying too hard to be creative is a sure way to limit your creativity. Creativity is not something you do, but rather something that unfolds on its own, says [Read More]

When it comes to improving the value of copywriting in print or online, a particularly effective strategy is to make a product or service seem more impressive than it really is. [Read More]

“The subject line is the most important part of e-communications,” stresses Grant Johnson, president and CEO of the Brookfield, Wis.–based marketing agency Johnson Direct. “It’s the equivalent of the outer envelope in your direct mail [Read More]