Consumer Marketing Trends

When times get tough, it’s tempting — and easy — to pull back a little from your marketing plans. But diverting resources from marketing can harm your business in the long run. Here are three [Read More]

A survey by Performance Research found that 41 percent of consumers believe businesses can boost their brand through cause marketing — the practice of connecting marketing to social responsibility. And a cause-related outreach effort doesn’t [Read More]

Businesses today must think beyond their products or services to ensure success. They must consider the competition, the market, and most importantly, the customer. In his new book, Marketing 3.0: From Products to Customers to [Read More]

Green marketing is one of the latest retail trends. According to a survey from Environmental Leader and Watershed Publishing, 82% of companies polled plan to increase their spending on green marketing in the future, with [Read More]

FuelNet offers a case study on how one growing business reached its target audience more effectively by putting its marketing message to music. [Read More]

FuelNet presents a case study on how one growing business retained customers and landed new ones by tapping into one of the latest marketing trends. [Read More]

but thrive. To be successful, contends Cher Murphy, president of Cher Murphy PR, companies need to look at the current economy as a challenge, then find ways to overcome it. She offers these tips to [Read More]

Greening your business is not only one of the latest marketing trends, but it’s also a smart move, especially during an economic downturn. Charlie Szoradi, president of GreenandSave.com, offers these three tips to lessen your [Read More]

When it comes to connecting marketing with social responsibility, one of the latest trends in marketing, it’s imperative that a business embody the values of the cause it’s supporting. Here are five other smart ways [Read More]

Cause marketing — the practice of connecting marketing to social responsibility — is proving to be one of the most effective ways to increase sales, boost customer loyalty, and build brand awareness. But how can [Read More]