Big corporations always profile their customers before unveiling new products, so that the product itself is tailored to the different market segments, and so the advertising for that product can be customized for those specific [Read More]

No customers means no sales, yet new businesses often suffer from a lack of that key ingredient. Every company needs to generate actionable sales leads, and there is no denying that can be a difficult [Read More]

Are you a Maria Middle America? How about an Empty Nester Helen or Charlie? Maybe you’re even a Carrie — Young Urban Woman. If you shop at their store, Best Buy has a nickname for [Read More]

User-generated content has been a staple of advertising since the early days of America’s Funniest Home Videos. Nowadays, with the proliferation of social networking and video sharing sites like YouTube, many companies are encouraging fans [Read More]

Last month, Federal Trade Commission (FTC) chairman Jon Leibowitz told the Senate Commerce Committee that the FTC is considering formulating a “do not track” list for online advertising, similar to the “do not call” list [Read More]

In order to know your customers, you need to first know your brand. Customers return to a company not because of a good product or strong advertising, but because of a consistent, enjoyable experience. Each [Read More]

The leading skin care and cosmetics companies have begun making products tailored to teenagers’ needs, like affordable versions of hair care products associated with celebrities. For example, J.Lo recently endorsed a new line of skin [Read More]

Customer satisfaction leads to customer loyalty, and customer loyalty is the key to regular profits and a growing business. Loyal customers not only shop with you again and again, they also bring in their friends [Read More]

When scientists delved into what shapes our world, they kept breaking it down into smaller and smaller parts, ending with the atom, the smallest most indivisible building block of all matter. [Read More]

When segmenting your potential market, you must discover what segment will be profitable. An attractive segment may be difficult to measure or even difficult to reach, but when you apply these four keys, your chance [Read More]