If you’re writing your own copy for your web site or blog or are handling the promotional copywriting for your business, it’s important to avoid some basic mistakes that make many readers cringe. It’s the simple, unconscious grammar mistakes that will make your copy look unprofessional and drive readers and prospects away. [Read More]

Whether you’re just starting a business, or growing an existing one, knowing who your target market is, where they are, and what they want are all critical to effective sales. [Read More]

Email marketing is a useful and cost-effective way to promote your products or services to customers and prospects. But in an environment where consumers receive countless email promotions every day, making yours stand out is key to success. [Read More]

Who are your customers? Can you define them by age, gender, income level, and level of education? Do you know their favorite leisure activities? The answers to these questions, among others, will help you create a marketing and advertising plan that’s right for your target audience — leading to more business. [Read More]

It’s good to remember that no matter what your sales policies are — like no returns after 30 days — buyers believe they have certain rights when they enter into a transaction with you. Entering into a sales discussion with a prospect without establishing a need or desire that you can fulfill may turn off your customer before you even [Read More]