Over my many years of helping companies, large and small, with business planning and marketing challenges, some things are universal while others are somewhat unique. And each time I talk to another business owner or entrepreneur, I discover that most of the challenges everyone faces are things I have faced myself while starting and growing my own publishing and marketing company.
In essence, I've walked "in your shoes." So, as a way to impart all the hard-learned lessons I've accumulated for over two decades, these daily tips are for you.
Most copywriting experts today agree that headlines need to grab attention in less than a second. But how can you hit that target when you have very detailed information to convey? Let’s say, for example, that you have a copywriting challenge like the one faced by the Hach® Company, a company in Loveland, Colo., that [Read More]
There are so many ways to get new email subscribers today that it can be easy to forget the importance of getting subscribers to opt in from a sign-up form that you put on your home page. But what should go into that form and what should happen after customers opt in?
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Kristi Fox, Second Vice President of Group Client Relationships at Minnesota Life, recently shared her views on top customer service in an interview for the Dave Stein blog. “We’re good, but we’re also human,” she said. “If we mess up, we fess up. We tell you what happened, what we’re doing to make [Read More]
You expect to see iPads in the hands of sales associates when you enter an Apple computer store. Now you will see salespeople using them when you visit a Sephora store to buy makeup and other beauty products. [Read More]
Do you need to design a customer survey? The good news is, you don’t need to start from scratch. Here are five companies that offer free survey templates online. You’ll find survey forms to evaluate overall satisfaction with your company, rate a product or service, give feedback on technical support, and more:
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