Over my many years of helping companies, large and small, with business planning and marketing challenges, some things are universal while others are somewhat unique. And each time I talk to another business owner or entrepreneur, I discover that most of the challenges everyone faces are things I have faced myself while starting and growing my own publishing and marketing company.
In essence, I've walked "in your shoes." So, as a way to impart all the hard-learned lessons I've accumulated for over two decades, these daily tips are for you.
A recent survey of 1,000 health-conscious consumers conducted by Mambo Sprouts Marketing turned up some interesting findings about the way consumers are thinking at the start of year 2012. Mambo Sprouts, which creates marketing programs targeted to consumers of natural and organic products, found that those customers make buying choices based on [Read More]
The phrase “Satisfaction Guaranteed or Your Money Back” sounds commonplace today, but it is one of the most compelling guarantee offers in the history of marketing. It was created in 1875 by a traveling salesman named Aaron Montgomery Ward. With the power of that guarantee behind him, he founded Montgomery Ward, the department [Read More]
If your company sells products or services to other companies, there is more to customer profiling than identifying the people who make the decision to buy from you. To be sure that you can continue selling to their companies in the long term, it is also important to know the people within their organizations who [Read More]
When customers need the services of an auto body shop, they are usually upset and concerned. After all, they were probably in an accident. They are also anxious about the cost and the quality of work that will be done. That makes it all the more remarkable that the Maaco Collision Repair & [Read More]
Ronald T. Robinson is a Canadian copywriter who developed this simple structure for effective radio ads:
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