Last month, Federal Trade Commission (FTC) chairman Jon Leibowitz told the Senate Commerce Committee that the FTC is considering formulating a “do not track” list for online advertising, similar to the “do not call” list aimed at telemarketers. Consumers have expressed growing concern about the privacy of their web searches and other personal information available online, and it seems likely [Read More]

In order to know your customers, you need to first know your brand. Customers return to a company not because of a good product or strong advertising, but because of a consistent, enjoyable experience. Each aspect of your business should match the overall image and messaging of the company, whether it’s comfortably fashionable J. Crew or an edgy, quirky boutique [Read More]

The leading skin care and cosmetics companies have begun making products tailored to teenagers’ needs, like affordable versions of hair care products associated with celebrities. For example, J.Lo recently endorsed a new line of skin care products. Marketers have crafted their messages to appeal to teens’ paradoxical desire to fit in with everyone else while simultaneously being unique. [Read More]

Customer satisfaction leads to customer loyalty, and customer loyalty is the key to regular profits and a growing business. Loyal customers not only shop with you again and again, they also bring in their friends and contacts through word of mouth. But keeping your customers satisfied is a job that requires constant attention. There are numerous ways to open up [Read More]

When scientists delved into what shapes our world, they kept breaking it down into smaller and smaller parts, ending with the atom, the smallest most indivisible building block of all matter. [Read More]